AI social media assistant for hospitality Stay active on social media without the extra work
HotelSocial.app helps hotels plan, create, and publish social media content automatically—so you stay visible, save time, and drive more direct bookings.
Built for independent hotels and accommodations without a marketing team.
Built for the reality of an independent hospitality business
When you run an independent accommodation, marketing is often the first thing to fall behind.
No time to keep up with social media
Between guest communication, check-ins, cleaning, and day-to-day operations, social media is often the last thing on your list.
The problem is not ideas — it is consistency
You may already have photos, stories, and ideas worth sharing. But without time to plan and publish regularly, your online presence goes quiet.
Hiring a marketing team is not realistic
For most independent properties, agencies and dedicated hires are too expensive. But staying inactive online can make even a great place easier to miss.
Hello — I'm here to make your social media one less thing to worry about.
Meet EMA — your own Experience Marketing Agent
EMA is the marketing specialist your property cannot afford to hire—built into HotelSocial.app. She learns what makes your accommodation special, creates personalized content around it, and helps keep your social media active with minimal effort from you.
Just hand it to EMA.
How HotelSocial.app helps independent properties
Built for independent properties that want to stay active online without adding more work to the day.
Save hours every week
EMA handles the planning, content creation, and publishing preparation for you.
Stay consistently visible online
Keep your Instagram active even when marketing is not your priority.
Turn visibility into trust
A stronger social presence helps future guests discover your property and feel more confident booking direct.
How HotelSocial.app works
From onboarding to strategy, content creation, and monthly approval, EMA helps keep your social media running with minimal effort from you.
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Share your hotel details
Paste your website URL or fill in your hotel details manually so EMA can understand your hotel, your guests, your seasonality, and your goals. Then upload your property photos to a Google Drive folder so EMA can review and organize them.
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EMA builds your marketing plan
Based on your property, seasonality, and marketing goals, EMA creates a customized content plan—covering what to post, how often to post, which formats to use, and when to publish.
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EMA creates your content
Using your strategy, EMA scans your images, matches them to content, writes captions, suggests hashtags, and prepares your posts for publishing. If something is missing, she can ask for more images—or create them for you.
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Approve once a month
Review your planned content in one place and approve it with a click. EMA keeps your social media moving without adding more work to your day.
Let EMA take care of your social media
The first 15 properties get a founder price of €59/month, which they keep for as long as their subscription stays active.
Get your founder spotOffer limited to the first 15 registered properties.
Ready to make social media one less thing to worry about?
HotelSocial.app helps independent hospitality businesses stay visible online with personalized content and minimal effort from you.
Join the waitlistOne simple plan. Save more when you commit longer.
For less than the cost of a nightly room rate, you get a month of strategic social media content.
Founders Offer
Billed monthly · cancel anytime, free
- Everything in every other plan
- Founder price locked in for as long as you stay
- Personal onboarding with direct help from the founder
- We promote your property from EMA’s own channels
Being a founder is not just the price: the first 15 properties are our calling card, and we want them to shine.
6 Months
€474 billed every 6 months
- Full access to HotelSocial.app
- Personalized AI marketing assistant
- Content planning, creation, and publishing support
Save 240 € a year
3 Months
€267 billed every 3 months
- Full access to HotelSocial.app
- Personalized AI marketing assistant
- Content planning, creation, and publishing support
Save 120 € a year
Monthly
Billed monthly
- Full access to HotelSocial.app
- Personalized AI marketing assistant
- Content planning, creation, and publishing support
No long-term commitment
What do I need?
Just your website, the photos you already have, and your Instagram and Facebook logins. EMA handles the rest.
No professional photos?
EMA picks the best of what you already have and suggests or generates the shots you’re missing.
Closed in winter?
Winter is when next summer gets booked — low-season content sells the season ahead.
Same product, same features, lower monthly price with longer commitment.
Try EMA risk-free. If it’s not the right fit, email ema@hotelsocial.app within 7 days of purchase for a full refund.
Ayudas para pymes en Baleares
¿Sabías que las pymes de Baleares, incluidos los hoteles independientes, pueden solicitar una subvención para proyectos de digitalización y marketing digital? Más información sobre la subvención aquí.
HotelSocial.app puede incluirse en estas ayudas como parte del proyecto subvencionable.
FAQ
Is HotelSocial.app built for my type of property?
HotelSocial.app is for any property that needs help with social media marketing, no matter the size or type, including boutique hotels, guesthouses, and similar stays.
What will I need during onboarding?
To get started, please share:
- Your website URL. If you do not have one, onboarding will be done manually.
- A Google Drive folder with any images of your hotel.
- Login credentials for your Instagram and Facebook accounts.
What if I don't have professional photos?
EMA will make the most of what you already have. It scans your existing image folder and selects images with a quality score above 85% based on subject and image quality. If EMA cannot find a strong enough image, it will ask you to create one with a suggested concept or generate one for you. You can also enhance images inside the app.
Can I review content before it is published?
Yes. You can review and edit the content, then approve it with one click.
How much work does it take from me?
Onboarding will take the most time. After that, it should only take about 30 minutes or less each month to approve posts, create new images, or add seasonal instructions.
Can I cancel anytime?
Yes. You can cancel any time before the next monthly content is generated.
We close in winter. Aren't those wasted months?
No — winter is when next summer gets booked. Travelers plan and reserve months ahead, so low-season content sells your next season instead of posting into the void. And a year of EMA costs less than one room-night per month, so a full season is the real test.
Founders Offer
Incluido en Mallorca · configuración en persona gratis
The first 15 properties to sign up get EMA for €59/month until they cancel.
15 of 15 founder spots left.
Start nowGet early access to HotelSocial.app!
Join the waitlist to be first in line when we launch. Our first 10 customers will join the Founding Hotels Program, with personalized help and a direct voice in shaping the product.
Offer limited to the first 15 registered properties.
